The network society provokes completely new ways of thinking and acting. But it is not easy to change existing, proven routines. Therefore, Medialynx advises on the creation of innovative and effective concepts for the production, design and distribution of digital information.



The road from first idea to solid practice is usually winding and bumpy. There are always reasons not to start something new, to slow down the pace of change or to avoid possible threats for the standing organisation. Therefore, it is essential to have a well thought-out change strategy once you decide to innovate your organisation or product portfolio. Medialynx opens views on how others perform and helps to devise feasible implementation plans.