Seeing is believing, that rule of thumb applies also for the change-over to digital production conditions. Prototypes of new products or services are useful instruments to gain support internally and develop an understanding of the reaction patterns of future clients: citizens, audiences, customers. With a prototype, one can quietly tweak formulas, applications or navigations


It is essential to have timely impressions of the product potential as defined by future users. Medialynx maps and manages expectations, responses and recommendations. It paves the way for a practice of user-centered design.